WonderBranding:
Marketing to Women
September 23-24, 2008, Austin, Texas
Most of your books and products are purchased by women. But do you have
a thorough understanding and an ongoing strategic approach for reaching
the female consumer based on the latest research?
ECPA presents WonderBranding: Marketing to Women, a
special-topic workshop for the industry's leading professionals and
managers in Marketing, Editorial, Sales, Product Development, and
Design to explore in-depth the latest research on how to brand and
market to the female consumer.
Topics:
- Buying habits of the female Christian book buyer:
the changing economy and current market-driven influences on her buying
patterns and choices.
- How to best engage the younger
female consumer: the culture shift and their very different ways of
buying and interacting with content.
- Dig deep: building personas and scenarios of your company’s core female consumer.
- How to develop products for, communicate with and market to your core female customers.
- Case studies and analysis of actual marketing materials and products that you bring with you.
- Developing and distinguishing promotional tools for direct-to-consumer communications and for your retail partners.
- BONUS:
This seminar will be extremely advantageous to those companies who
bring a team (marketing, editorial, design, etc.) as this can be a
pivotal experience to get your team on a level playing field.
Presented by Michele Miller:
Michele presented at the 2007 ECPA Pub U, and many left wanting much
more time to learn from her. So ECPA has followed up on your requests
and Michele has graciously agreed to conduct her renowned
WonderBranding: Marketing to Women seminar for ECPA at a special rate.
This two-day workshop will be held September 23-24 at The Wizard
Academy in Austin, Texas.
Michele is a partner in the
Wizard of Ads© marketing firm, with a client roster that includes businesses of all sizes across North America. She is the author of
The Natural Advantages of Women and the upcoming
The Soccer Mom Myth. Her blog
on marketing to women
has been featured in Seth Godin’s book, “Bull Market,” is considered
one of the “Ten Best Blogs for 2005” by MarketingSherpa.com, and was
recently named one of the top three marketing industry blogs in a
survey conducted by media giants Intelliseek and Edelman PR. As a
faculty member of the Wizard Academy, Michele teaches her popular
“WonderBranding” course; she also maintains a busy schedule as an
international speaker on the topics of advertising and marketing to
women.
In today's market, women are demanding acknowledgement as individual consumers rather than an amorphous mass of females. WonderBranding
teaches you how to understand women from the inside out - what language
touches her mind, heart and pocketbook. It's an intensive, two-day
seminar, jam-packed with information, real-life examples, discussion
and creative experiences that will open your mind to a new way of
thinking about your marketing, your customer, and business in the 21st
century.
"Michele Miller’s ‘Marketing to Women’ seminar is an
opportunity our industry should not overlook. I will be there, and am
planning to bring several of my staff. I anticipate that what we learn
there, in terms of marketing and messaging to our industry’s #1
consumer, will factor into each of our future marketing and branding
decisions.”
- Wayne Hastings, Sr. Vice President and Publisher, Bible Division, Thomas Nelson Publishers
"Discovery House Publishers recently had Michele Miller conduct
a “WonderBranding” seminar for our staff. The day we spent with her was
enlightening, and what we learned will profoundly affect not only our
marketing approaches, but also other teams from editorial and sales to
customer service and even HR! I can’t emphasize enough how valuable it
is to include other departments in this workshop … the material Michele
presents goes far beyond what is traditionally thought of as
"marketing". People are still talking about what they learned and are
dialoguing about how to more efficiently reach and minister to women.
Plus, Michele is one of the best presenters I've ever heard--the time
just flew!"
- Carol Holquist, Publisher, Discovery House Publishers
Home
Register online
Schedule:
Workshop begins at 9 am, Tuesday, September 23
Convenes: 4 pm, Wednesday, September 24
Accommodations:
Onsite: The Engelbrecht House
Local: Nearby hotels
Wizard Academy in Austin, TX
Denny House
The
Wizard Academy
was started in 2000 as a "21st Century Business School." Located just
outside of Austin, Texas on a beautiful campus amidst rolling hills,
the Academy feels more like a retreat center.
Their name is based upon the concept of a wise-ard or wise man. "A
person who gathers information so that he or she might be able to give
good advice at critical times is a wise-ard, or wizard. The insights
they provide might seem like magic, but they're merely the result of
careful investigation fueled by curiosity."
"Like a 5-star hotel, tropical paradise, and TED conference all in one."